, I participated in something calling itself “Carrotmob”
We’re going to get hundreds of people to show up at a liquor store in SF at and buy the place out. The store is spending 22% (they won a bidding war) of the revenue we bring in on environmental improvements to their store.…
What sort of things are they going to spend this 22% on?
Well I assembled a team of energy experts, and we decided to go through the SF Energy Watch program. Their people are doing audits of the lighting and refrigeration systems at K&D [the liquor store] to come up with a list of all the improvements they could make, as well as the likely cost of those improvements. Once we calculate how much cash we’ve brought in, they will choose which changes they want to make based on how much money they have to work with.
Creative people-powered solutions that use cooperation and free market incentives rather than coercion and big government to help solve environmental problems and encourage more efficient use of resources? I’m all for it.
The line to the cash register stretched all the way down the block. Here’s a brief video of the scene from Aaron Pava: